Bacardi has partned with SideChef for multiple shoppable solutions:
Shoppable Cocktail Hub with Exclusive ContentThis platform caters to cocktail enthusiasts, allowing the discovery of cocktails suitable for any product or occasion. Exclusive cocktail recipes have been developed by SideChef's Culinary Studio. All cocktail ingredients are readily available for purchase through major US retailers. The MyBar experience allows allowing users to discover cocktails they can prepare instantly, with ingredients and liquors they have readily available at home.
Shoppable Links By leveraging SideChef's Shoppable Links Technology, Bacardi's marketing team can seamlessly promote shoppable cocktails through their existing marketing channels and content, directing customers straight to the retailer's shopping cart.
Shoppable CampaignsBacardi has partnered with SideChef for a shoppable campaign, with the Bacardi products set as the default within all shoppable recipes across SideChef's ecosystem. Bacardi is thereby expanding its reach and boosting both online and offline sales.
